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Creative Direction, Design & Animation
Creative Direction, Design & Animation
In order to create a video that would encompass all of their verticals in a culturally-neutral way, we went to the basic building block of Glory's brand. The logo frames the action and unites metaphorical and literal imagery together to paint a full picture of how they can help businesses secure their future.
We were in the midst of finalizing brand messaging for the overall campaign while the video was in production. With a writer located in Salt Lake City, Account Director in Chicago, Art Director/Editor in Spain (me) and client located in England, this project took quite a few turns before it reached this final state. In the end, the video contains both stock footage and original video we found in the Glory archives. I color-corrected various shots to create a sense of unity. I used both 2D and 3D-animation and a combination of Premiere Pro, After Effects, and even a bit of Photoshop.
This work was produced for Symmetri Marketing Group.