1
2
Creative Direction, Design & Animation
Creative Direction, Design & Animation
Blue Software is a complex offering that helps streamline the creation and management of packaging design and production. Each industry they serve has a unique set of challenges, regulations and timelines.
Working with writer partners at Symmetri Marketing I storyboarded and animated these two videos that demonstrate the solutions for two very different verticals: Consumer Packaged Goods and Pharmaceuticals. Correctly demonstrating these features required research into the software itself as well as research into the industry.