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Creative Direction, Design & Animation
Creative Direction, Design & Animation
Our client was very established in the field of cash management, but they were new to the retail space. In order to debut their offerings, we needed to be eye-catching but also explanatory.
Using their brand color, a deep royal blue, we worked with a silk dancer to represent cash in motion as swaths of blue fabric circulating around the frame.
The video shoot doubled as a photo shoot. Our photographer made handy use of a strobe light to imply movement in still imagery and we used the silk dancer imagery in brochures, emails, display advertising and trade show booths. This unique and unexpected imagery captured a wide audience of newcomers to the brand.
This work was produced for Symmetri Marketing Group.